Project Cover

Highline Beta BetaLink

RoleJunior Product Designer
TimelineOct 2025 - Nov 2025
ClientHighline Beta
ToolsFigma, Fusion 360, Blender, PLA/TPU 3D Printing

A Sleeker, Smarter Way to Network

BetaLink wristbands are NFC-powered wristbands that allow for instant Linkedin connection with just one tap. Powered by a single NTAG216 NFC tag (no batteries needed), the wristbands are entirely rewriteable by the user in case social media URLs change. BetaLink supports both Apple and Android phones. Current prototypes are fully functional and feature a custom-printed PLA shell alongside a TPU wristband.

Existing event wearables end up in one of two categories: either they are bulky and aesthetically unappealing networking devices, or they are sleek and simple wearable devices that only get used for attendance and are disposed of right after the event. BetaLink disrupts this current binary, offering a wearable device that is compact and aesthetically appealing, whilst retaining the functionality of existing networking devices.

(NFC Tools app is required for rewriting the NFC tag; free to download on the App Store and Google Play)

Full Presentation

Problem Statement

Investor networking at Highline Beta events requires a tedious, manual exchange of contact information.

How can networking between attendees and Highline Beta staff be enhanced? How might we identify, understand, and overcome these challenges?

Research

Trends, tools, and opportunities map. Avoid/consider analysis. Staff/attendee psychological iceberg model.

Research Map
Avoid Consider Analysis
Staff Attendee Psychological Iceberg Model

Synthesis & Ideation

Existing methods analysis, timelines, user experience roadmap. The answer to Highline Beta's networking improvements was not simply "make a wristband".

Avoid Consider Analysis
Avoid Consider Analysis

BetaLink Ideation

Identifying the design space between two existing binaries for the physical aspect of BetaLink.

Functional

Networking wearables with NFC, QR codes, and digital features. Bulky, industrial, and aesthetically unappealing.

e.g. Bizzabo Klik, Blendology

BetaLink

NFC wristband: compact, aesthetic, and fully functional for digital networking.

Design Solution

Aesthetic

Small and non-obstructive wearables for events. Often have lights and QR code features but do not have tap-to-connect capabilities.

e.g. Crowdpass, PixMob wristbands
Functional
Aesthetic

Final BetaLink Prototype

Two fully functional prototypes of the BetaLink wristband, user testing, and conceptual renders.

Prototype A: Flatface Design

Variation 1 Render
Variation 1 Physical Model

Prototype B: Curvetop Design

Variation 2 Render
Variation 2 Physical Model
Interaction Process
Scan Wristband

1. Scan Wristband

Receive Notification

2. Receive Notification

Connect on LinkedIn

3. Connect on LinkedIn

Future Conceptual Renders
Render 1
Render 2
Render 3
Render 4
← Back to Home Next Project →